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Chilibeli raises $10m at Series A to turn Indonesia’s housewives into fresh produce resellers

Jakarta-based social commerce startup Chilibeli has raised $10 million in a funding round led by Lightspeed Venture Partners. Alto Partners, Golden Gate Ventures, Kinesys Group, and Sequoia Capital’s Surge accelerator also participated in the round.

Chilibeli is a group-buying network that aims to connect farmers and suppliers directly to consumers. To achieve this, it offers consumers the chance to become casual, part-time agents (mitra in Indonesian) who buy produce in bulk and sell it on to fellow consumers in their neighborhood at competitive prices.

The startup claims it gives these agents – many of which are housewives – an opportunity to become micro-entrepreneurs, empowering themselves and their local communities and increasing their household wealth by providing an alternate source of income.

Read more here.